As the founding product designer and director at MutualMarkets, I defined the product vision, platform architecture, UX strategy, and design system for an AI-enabled SaaS platform that transformed how brands and entertainment companies discover partners, structure co-marketing deals, manage approvals, and launch campaigns together.

The platform unified partner discovery, deal negotiation, creative workflows, campaign execution, and performance tracking into a structured operational system. It replaced fragmented, relationship-driven processes that relied on email, spreadsheets, legal coordination, and disconnected communication.

This work explores predictive partner matching, conversational AI, generative campaign visualization, structured workflow systems, and multi-stakeholder collaboration across a complex enterprise platform. It reduces partnership deal cycles from months to days.