How brands use AI to explore partner fit on MutualMarkets before joining.
The purpose of the AI chat is to give prospective brands a hands-on preview of how MutualMarkets thinks about partner fit—so they can understand the logic behind recommendations before creating an account.
Using the Find a Partner experience, any user user can:
Enter a brand to see how MutualMarkets analyzes brand voice, values, and customer perspective.
Review AI-generated brand insights that establish the strategic foundation for a campaign.
Generate a creative brief that mirrors what would power a real co-marketing campaign on the platform.
See how brand and campaign context is used to recommend relevant entertainment partners.
Understand why partners are recommended, not just which partners appear.
Experience MutualMarkets’ approach to partner discovery without committing to the full platform.
Move from exploration to account creation with confidence.
Explore the prototype for this project.
To make reviewing a large body of work easier, each prototype includes a guided pointer that walks you through the primary flow. Click to advance at your own pace. Prototypes open in a new window.
Why exploring partner fit before signing up for MutualMarkets matters to Ashley at Ford.
The AI chat gives Ashley a hands-on preview of how MutualMarkets analyzes her brand and recommends entertainment partners—replacing guesswork and uncertainty with a clear, transparent process she can understand before committing to the platform.
With this experience, Ashley can:
See the reasoning behind every partner recommendation, not just the results, so she can build confidence in the suggested opportunities.
Save time by immediately viewing brand insights, customer voice, and a campaign-ready creative brief.
Plan co-marketing campaigns using actionable recommendations she can evaluate internally.
Reduce risk by exploring partner fit without creating an account or launching a campaign.
Clarify strategy by connecting brand values and creative direction to recommended partners.
Make informed decisions by seeing how different inputs influence partner suggestions.
Preview the platform experience, helping her understand the value before signing up.
Example components used in this project.
These components support interactive prototypes, developer handoff, and are reused across multiple projects.
