How brands initiate deals and request partners on MutualMarkets.
The co-marketing request is designed to help the user—here, Ashley at Ford—do the following:
Select and prioritize preferred partners for specific campaigns.
Define the parameters of the proposed deal, including advertising units, exclusivity, and competitor considerations.
Preview the full request before submission, showing exactly what the partner will see, including the requester bio, company overview, and detailed product description.
Automatically confirm a deal when a request is accepted, while withdrawing other pending requests.
Simplify communication with potential partners by including the marketing strategy and all supporting documents directly within the request.
Explore the prototype for this project.
To make reviewing a large body of work easier, each prototype includes a guided pointer that walks you through the primary flow. Click to advance at your own pace. Prototypes open in a new window.
Why requesting multiple potential partners for a single deal matters to Ashley at Ford.
MutualMarkets transforms a once manual, time-consuming, and costly process into an accessible, efficient system—giving Ashley the confidence and flexibility to secure the right co-marketing opportunities.
With this functionality, Ashley can:
Reach multiple partners at once, maximizing the likelihood of securing a deal quickly while prioritizing preferred partners.
Simplify a previously complex process that once required private networks, weeks of negotiation, and significant expense, now achievable in as little as a week.
Make faster, more confident decisions with all partner and campaign details pre-populated and visible.
Connect strategy to execution by including marketing strategy and supporting documents within the request, so partners can act immediately.
Reduce risk and increase efficiency by automatically confirming accepted deals and withdrawing other pending requests, eliminating duplicated effort and uncertainty.
Make co-marketing more accessible by lowering costs and removing barriers, enabling broader participation across campaigns.
Example components used in this project.
These components support interactive prototypes, developer handoff, and are reused across multiple projects.
