Transforming partnership deal requests into a structured platform workflow.
The co-marketing request serves as the initiation layer of the partnership workflow, providing a structured environment for defining deal parameters, selecting partners, and formally initiating collaboration. It enables brands to communicate strategy, align expectations, and transition partnership opportunities into active deal execution within the platform.
Through this system, users—such as Ashley at Ford—can do the following:
Select and prioritize preferred partners for specific campaigns.
Define the parameters of the proposed deal, including advertising units, exclusivity, and competitor considerations.
Preview the full request before submission, showing exactly what the partner will see, including the requester bio, company overview, and detailed product description.
Automatically confirm a deal when a request is accepted, while withdrawing other pending requests.
Simplify communication with potential partners by including the marketing strategy and all supporting documents directly within the request.
Role: Founding Product Designer — defined UX strategy, experience architecture, and platform workflows.
The problem.
Historically, initiating a co-marketing partnership with a major entertainment network required extensive legal negotiation, manual coordination, and prolonged back-and-forth between organizations. Brands relied on attorneys, agencies, and personal relationships to structure deals—often taking months to finalize terms before a campaign could begin.
This process created significant friction and limited scalability. Each partnership required redundant negotiation, even when the underlying deal structure remained largely consistent. The complexity and cost made partnerships slow to initiate and inaccessible to many brands, while networks faced operational overhead managing individual deal negotiations.
To enable partnerships at scale, the platform needed a structured system for initiating deals—one that allowed brands to define campaign parameters, engage partners, and formalize agreements efficiently within a trusted framework.
Without a streamlined initiation workflow, partnership execution would remain constrained by the same legal and operational bottlenecks that had historically limited the speed, accessibility, and scalability of co-marketing deals.
My role in solving the problem.
As the founding designer at MutualMarkets, I designed the co-marketing request workflow to transform a historically manual, negotiation-heavy process into a structured, scalable product experience. I defined the experience architecture, interaction model, and workflow logic that enabled brands to initiate partnership deals efficiently within a standardized framework.
I worked closely with founders and engineering to translate legal and operational requirements into an intuitive interface that allowed users to define campaign parameters, select partners, and submit requests with clarity and confidence. This included designing workflows that supported partner selection, campaign definition, strategic context sharing, and automated deal progression once a partner accepted the request.
I led design from concept through implementation, creating high-fidelity prototypes and specifying system behavior to ensure the workflow reduced friction while preserving transparency and control. My work established the deal initiation layer of the platform—enabling brands to move from partnership evaluation to confirmed agreements quickly, and creating the foundation for scalable, efficient co-marketing execution.
Explore this project in Figma.
To make reviewing a large body of work easier, each prototype includes a guided pointer that walks you through the primary flow. Click to advance at your own pace. Prototypes open in a new window.
Why requesting multiple potential partners for a single deal matters to Ashley at Ford.
MutualMarkets transforms a once manual, time-consuming, and costly process into an accessible, efficient system—giving Ashley the confidence and flexibility to secure the right co-marketing opportunities.
With this functionality, Ashley can:
Reach multiple partners at once to secure deals faster.
Replace weeks of negotiation with a streamlined request workflow.
Make faster decisions with pre-populated partner and campaign details.
Share strategy and supporting documents within the request.
Automatically confirm accepted deals and withdraw others.
Reduce barriers and make co-marketing more accessible.
Example components used in this project.
These components support interactive prototypes, developer handoff, and are reused across multiple projects.
