How brands evaluate recommended partners on MutualMarkets.
The purpose of displaying details for each recommended partner is to help the user—here, Ashley at Ford—do the following:
Gain a clear understanding of why MutualMarkets identified the recommended partner.
Generate AI-powered co-marketing concepts to visualize what a potential campaign could look like.
Access creative assets that can be used in real-world co-marketing efforts.
Review demographic insights for the recommended partner’s audience.
Explore detailed profiles of all major characters.
Understand the strategic alignment between the brand and the partner through a visual map of shared themes and keywords.
Browse relevant news coverage and articles related to the recommended partner.
Identify other brands currently advertising around or associated with the recommended partner.
Explore the prototype for this project.
To make reviewing a large body of work easier, each prototype includes a guided pointer that walks you through the primary flow. Click to advance at your own pace. Prototypes open in a new window.
Why the details provided about potential partners matter to Ashley at Ford.
In the prototype above, Ashley evaluates Longmire. The details provided about this recommended partner transform a recommendation into a business case, giving Ashley the confidence she needs to make an informed decision about the partnership.
With these details, Ashley can:
Understand why MutualMarkets identified Longmire as a strong co-marketing opportunity, building trust in the match.
Visualize what a Ford × Longmire campaign could look like using AI-generated concepts, accelerating understanding and buy-in.
See how creative assets translate ideas into real-world campaigns.
Confirm audience alignment through demographic insights between Longmire’s audience and Ford’s target customers.
Identify authentic storytelling opportunities through character profiles, helping avoid forced or off-brand placements.
Provide strategic justification for internal stakeholders with a visual map of shared themes and keywords.
Gain market and cultural context through relevant news and articles, indicating relevance, momentum, and brand safety.
Assess the competitive landscape by seeing other advertisers, enabling evaluation of saturation, credibility, and differentiation opportunities.
Example components used in this project.
These components support interactive prototypes, developer handoff, and are reused across multiple projects.
