Designing AI-powered tools for evaluating and visualizing partnership campaigns.
Visualizing partnership campaigns enables MutualMarkets to transform abstract partnership opportunities into tangible creative direction. This capability provides a structured environment where users can explore strategic alignment, generate creative concepts, and evaluate partnership potential using AI-generated insights and visuals.
Through this system, users—such as Ashley at Ford—can do the following:
Reveal the strategic connection between Ford and the recommended partner using AI.
Generate AI-powered taglines that express shared themes and positioning.
Visualize potential co-marketing campaigns through AI-generated ads.
Apply brand-authored taglines to generate custom creative.
Provide concrete creative examples for stakeholders and leadership.
Role: Founding Product Designer — defined UX strategy, experience architecture, and platform workflows.
The problem.
MutualMarkets enabled brands to discover and evaluate potential entertainment partners through data-driven recommendations and strategic alignment insights. However, while users could understand why a partnership was recommended, they had no way to visualize what a co-marketing campaign might actually look like.
Partnership decisions depend heavily on creative feasibility—how the brands would appear together, what messaging would resonate, and how the campaign would manifest across real-world channels. Without the ability to explore creative direction, teams were forced to rely on abstract descriptions and assumptions, making it difficult to evaluate opportunities with confidence or build internal alignment.
This lack of creative visibility introduced uncertainty into the decision-making process. Users needed a way to generate, explore, and iterate on potential campaign concepts—transforming partnership opportunities from theoretical matches into tangible creative possibilities that could be evaluated, refined, and shared with stakeholders.
Without this capability, the platform could recommend strategically aligned partners, but it could not fully support the creative exploration required to move partnerships forward.
My role in solving the problem.
As the founding designer at MutualMarkets, I designed the campaign visualization system to enable creative exploration within the partnership workflow. I defined the experience architecture, interaction model, and AI-assisted workflows that allowed users to generate, visualize, and refine co-marketing campaign concepts directly within the platform.
I worked closely with founders and engineering to translate AI capabilities into a structured, intuitive product experience—ensuring users could move seamlessly from partner discovery to creative exploration. This included designing workflows that enabled users to generate AI-powered taglines, create co-branded campaign visuals, iterate on creative concepts, and share mock campaigns with stakeholders.
I led design from concept through implementation, creating high-fidelity prototypes and defining system behavior to ensure the experience supported rapid ideation while maintaining clarity and user control. My work extended the platform beyond partner discovery and deal management—establishing the creative exploration layer that enabled users to evaluate partnership opportunities with greater confidence and alignment.
Explore this project in Figma.
To make reviewing a large body of work easier, each prototype includes a guided pointer that walks you through the primary flow. Click to advance at your own pace. Prototypes open in a new window.
Why AI-generated taglines and co-marketing ads matter to Ashley at Ford.
These tools matter to Ashley because they reduce uncertainty and accelerate confident decision-making around partnerships:
Turn abstract opportunities into tangible examples with AI-generated taglines and ads, helping Ashley quickly see what a partnership could look like.
Enable assessment of brand fit before investing, so Ashley can determine if a partner aligns with Ford’s brand voice, values, and audience.
Speed internal buy-in by providing concrete creative examples that make it easier to socialize ideas with stakeholders and leadership.
Inspire better creative direction by giving a strong starting point that sparks sharper thinking and focused conversations with agencies or partners.
Reduce risk in partner selection by previewing how a partnership could play out, enabling confident prioritization of the strongest opportunities
Example components used in this project.
These components support interactive prototypes, developer handoff, and are reused across multiple projects.
