How brands use AI to visualize partnership campaigns on MutualMarkets.
The purpose of visualizing partnership campaigns is to help the user—here, Ashley at Ford—do the following:
Reveal the strategic connection between Ford and the recommended partner using AI.
Generate AI-powered taglines that express shared themes and positioning.
Visualize potential co-marketing campaigns through AI-generated ads.
Apply brand-authored taglines to generate custom creative.
Provide concrete creative examples for stakeholders and leadership.
Explore the prototype for this project.
To make reviewing a large body of work easier, each prototype includes a guided pointer that walks you through the primary flow. Click to advance at your own pace. Prototypes open in a new window.
Why AI-generated taglines and co-marketing ads matter to Ashley at Ford Motor Company.
These tools matter to Ashley because they reduce uncertainty and accelerate confident decision-making around partnerships:
Turn abstract opportunities into tangible examples with AI-generated taglines and ads, helping Ashley quickly see what a partnership could look like.
Enable assessment of brand fit before investing, so Ashley can determine if a partner aligns with Ford’s brand voice, values, and audience.
Speed internal buy-in by providing concrete creative examples that make it easier to socialize ideas with stakeholders and leadership.
Inspire better creative direction by giving a strong starting point that sparks sharper thinking and focused conversations with agencies or partners.
Reduce risk in partner selection by previewing how a partnership could play out, enabling confident prioritization of the strongest opportunities
Example components used in this project.
These components support interactive prototypes, developer handoff, and are reused across multiple projects.
