Designing the operational hub of a scalable partnership platform.
The MutualMarkets dashboard serves as the operational hub of the platform, providing a unified system for managing brands, partnerships, deals, and campaigns. It establishes a single source of truth across the entire partnership lifecycle—enabling teams to coordinate workflows, track deal progression, and manage campaign execution within a scalable platform.
Through this system, users—such as Ashley at Ford—can:
Monitor every co-marketing deal from initial request through live campaign.
Track requested partnerships, deals in progress, live campaigns, and completed campaigns in one centralized view.
View campaign performance and resume saved partner searches at a glance.
Keep deals moving with guided workflows for reviews, approvals, asset delivery, ad execution, and campaign launch—while MutualMarkets manages partner coordination in the background.
Role: Founding Product Designer — defined UX strategy, experience architecture, and platform workflows.
The problem.
Before MutualMarkets, partnership coordination was fragmented across email, private networks, shared documents, legal approvals, and manual follow-ups. There was no centralized system to discover partners, structure deals, approve creative, track deal progression, or manage campaign execution. Each partnership required extensive coordination across disconnected tools and stakeholders, making the process slow, opaque, and difficult to scale.
This lack of infrastructure created significant barriers to entry. Smaller brands lacked the access and operational capacity to participate, while larger brands relied on expensive agencies and manual coordination to manage complex partnerships. Without a unified system, partnership workflows remained inefficient, costly, and inaccessible to much of the market.
My role in solving the problem.
As the founding designer at MutualMarkets, I defined the UX strategy, experience architecture, and design system for the platform’s operational hub—the centralized system that unified partner discovery, deal management, and campaign execution. I worked closely with the founders and engineering team to translate a fragmented, manual process into a scalable product, establishing the core workflows, interaction models, and structural patterns that enabled teams to coordinate partnerships within a single system.
I led design from concept through MVP and subsequent releases, creating high-fidelity prototypes and defining system behavior to ensure the platform could scale as adoption grew and AI-driven capabilities evolved. My work established the operational foundation of the product, enabling companies to manage complex partnerships through a unified, structured platform.
Explore this project in Figma.
To make reviewing a large body of work easier, each prototype includes a guided pointer that walks you through the primary flow. Click to advance at your own pace. Prototypes open in a new window.
How visibility across brands, campaigns, and deals helps Ashley at Ford.
Ashley is responsible for driving measurable impact across multiple brands, partners, and campaigns—often at the same time. The dashboard gives her clarity, control, and confidence.
Provides instant visibility across the portfolio, showing active, in-progress, and potential deals in one place, along with total impressions across live campaigns.
Speeds decision-making by surfacing time-sensitive tasks, reducing stalled partnerships and coordination overhead.
Maintains continuity across long sales cycles, allowing Ashley to resume saved partner searches without losing momentum between meetings or approvals.
Builds confidence in execution and outcomes through clear deal status, centralized communication, and campaign visibility that supports internal alignment and accountability.
Example components used in this project.
These components support interactive prototypes, developer handoff, and are reused across multiple projects.
